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CRO Live Hour
Episodes
71 episodes
#63 – Building An In-house CRO or Experimentation Team
Should you build an in-house CRO team? The answer isn't always no. Some companies have contacted us about conversion optimization, but we've decided not to take them on. It's gotta be a good fit between what they need ...
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#62 – A/B Testing Prioritization (ft. Ayat Shukairy)
Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it. If I were you, I'd focus on tests with the most potential and biggest payoff.But how, then, do you determine which h...
What lessons can you learn from your competitors (Bonus Episode)
In this bite-sized episode of the CRO Live Hour Podcast, Khalid dives into a crucial question: What lessons can you learn from your competitors?While outright copying your competitors is a big no-no, turning a blind eye to ...
#61 – 7 Principles Of A Conversion Framework
In this CRO Live Hour Podcast episode, hosts Khalid & Simbar talk about the Conversion Framework. They mainly focus on three questions: What is a conversion framework, and why is it important to have one?Can you wa...
#60 – Expert Reviews: What Is It, Why Is It Important & How To Do It
In this episode of the CRO Live Hour Podcast, hosts Khalid and Simbar delve into the critical practice of Expert Reviews in Conversion Rate Optimization. They elucidated how ...
#59 – Unpacking the Power of Value Propositions (Part 2)
In this episode, which serves as the sequel to episode 58, Khalid and Simbar delve deeper into the topic of value propositions. Throughout this episode, they address the following inquiries:As personalization and customization becom...
#58 – Unpacking the Power of Value Propositions (Part 1)
In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive deep into the art and science of defining, refining, and communicating value propositions. They also discuss the importance of understanding customer needs, compet...
#57 – How Clarity Drives Conversion Rates
In this latest episode, hosts Khalid and Simbar explore how clarity influences conversion rates. Uncover the meaning of "clarity" in conversion optimization, its pivotal role across various industries, and the synergy between UX design and user...
#56 – Program Management in Conversion Optimization
In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar explore the role of program managers in conversion optimization. From overcoming hurdles in deploying high-quality experiments to incorporating checks and balance...
#55 – Questions To Ask Before Hiring CRO Agency
In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle the essential questions to consider before hiring a Conversion Rate Optimization agency. They discuss the most challenging aspects of CRO projects, providing valuable ...
#54 – Post-BFCM Experimentation Strategies
Join hosts Khalid and Simbar in this insightful episode of CRO Live Hour as they take a deep dive into post-Black Friday and Cyber Monday experimentation strategies. The hosts discuss the challenges and opportunities that arise for businesses i...
#53 – Conversion Funnel Optimization Tactics For Any Website
In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive into the world of funnel optimization, shedding light on its pivotal rol...
#52 – CRO Strategy vs. CRO Tactics
In this insightful episode of CRO Live Hour, hosts Khalid and Simbar explore the distinctions between strategic and tactical CRO, providing a clear understanding of how these approaches differ and complement each other. Here are some of the que...
#51 – A/B Testing and Decision-Making: Lessons from the CRO Trenches
In this episode of CRO Live Hour, hosts Simbar and Khalid delve into the intricate world of A/B testing, exploring the fine balance between quick decision-making and the necessity for thorough, reliable tests. They also tackle the challenges fa...
#50 – Manipulation Or Improvement? Is A/B Testing Ethical?
Recently, there have been discussions about the ethics surrounding A/B tests. I've been following the discussions from the terraces, and during last week's CRO Live Hour session with Khalid Saleh, I dropped the question: Are A/B price tests...
#49 – How To Design Winning Holiday Experiments
In the latest episode of the CRO Live Hour, hosts Khalid and Simbar delve into the intricacies of optimizing e-commerce websites during the holiday season. They tackle essential questions about prioritizing elements for experimentation, emphasi...
#48 – Conversion Optimization Plan for Peak Seasons
Join hosts Khalid & Simbar in this episode of the CRO Live Hour as we tackle the challenges of Conversion Rate Optimization during peak seasons. We uncover common mistakes to avoid, recommend essential tracking technologies, and share strat...
#47 – Black Friday and Cyber Monday CRO Strategies For E-Commerce Websites
Join Simbar and Khalid on the latest episode of the CRO Live Hour podcast as they dive deep into the world of Conversion Rate Optimization (CRO) during the Black Friday and Cyber Monday shopping bonanza. Drawing from their wealth of experience,...
#46 – Should You Choose In House or Agency For Experimentation?
Episode Title: "Exploring Experimentation Strategies: In-House vs. Agency"Description:In this episode of the CRO Live Hour Podcast, your hosts Simbar and Khalid delve into a dynamic discussion comparing the two prim...
#45 – Debunking A/B Testing Myths
Join hosts Khalid and Simbar on the CRO Live Hour podcast as they debunk common A/B testing myths. Is A/B testing only for statisticians? Does faster testing guarantee better results? Must you wait f...
#44 – A/B Testing Velocity – Is It That Important?
In this latest episode of the CRO Live Hour, Khalid and Simbar talk about the A/B testing velocity as an experimentation metric. They answer the following questions: How do you balance A/B testing speed with the risk of f...
#43 – How To Approach Customer Review Mining In CRO
In this episode, Simbar and Khalid talk about customer review mining and how you can use them to improve y...
#42 – Building High-Converting Category Pages
Khalid and Simbar talk about optimizing category pages that convert in this episode. Here are some of the questions that were discussed in this episode: What are the key elements that distinguish a high-converting category page...
#41 – CRO ROI, A/B Testing Surprises, Experimentation Setup
In this latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle essential aspects of CRO research, including assessing the potential return on investment, utilizing tools for detailed insights, uncovering surprising