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CRO Live Hour
The CRO Live Hour is a show all about A/B testing, Conversion Optimization, and Experimentation. We discuss the processes, tactics, and strategies within A/B testing, CRO, and Experimentation.
CRO Live Hour
#44 – A/B Testing Velocity – Is It That Important?
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Khalid & Simbar
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Season 1
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Episode 44
In this latest episode of the CRO Live Hour, Khalid and Simbar talk about the A/B testing velocity as an experimentation metric. They answer the following questions:
- How do you balance A/B testing speed with the risk of false positives/negatives in results?
- Some argue that frequent A/B testing might lead to "test fatigue" among users, affecting their overall experience on the website. How do you strike a balance between experimentation and user satisfaction?
- How do you ensure A/B testing aligns with the long-term vision of the business?
- A/B testing typically focuses on optimizing existing elements on a website. How do you approach the exploration of entirely new ideas and innovative concepts through testing?
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
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