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CRO Live Hour
The CRO Live Hour is a show all about A/B testing, Conversion Optimization, and Experimentation. We discuss the processes, tactics, and strategies within A/B testing, CRO, and Experimentation.
CRO Live Hour
#42 – Building High-Converting Category Pages
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Khalid & Simbar
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Season 1
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Episode 42
Khalid and Simbar talk about optimizing category pages that convert in this episode. Here are some of the questions that were discussed in this episode:
- What are the key elements that distinguish a high-converting category page from an average one?
- Category pages often have a wide range of products. How do you strike a balance between providing enough options for users and avoiding overwhelming them?
- What are your thoughts on implementing dynamic content on category pages based on user behavior and intent? How can AI and machine learning contribute to this process?
- Measuring the success of category page optimization can be complex. Which KPIs should CRO experts focus on, and how do you approach A/B testing and data analysis in this context?
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
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