CRO Live Hour

#50 – Manipulation Or Improvement? Is A/B Testing Ethical?

Khalid & Simbar Season 1 Episode 50

Recently, there have been discussions about the ethics surrounding A/B tests. I've been following the discussions from the terraces, and during last week's CRO Live Hour session with Khalid Saleh, I dropped the question: Are A/B price tests cool from an ethical standpoint? Find out what Khalid had to say about it. 

Here are some of the questions we tackled in this episode: 

  • In your opinion, are there situations where A/B testing certain content or features could be morally controversial? How should businesses navigate these ethical gray areas?
  • Is obtaining explicit consent from users necessary for A/B testing?
  • A/B testing often involves changing elements of a website to observe user behavior. At what point does this customization cross the line into manipulation, and how can businesses avoid this ethical dilemma?
  • What ethical framework or principles should businesses consider when implementing A/B testing on their websites or products?

QUESTIONHave a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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