#60 – Expert Reviews: What Is It, Why Is It Important & How To Do It

In this episode of the CRO Live Hour Podcast, hosts Khalid and Simbar delve into the critical practice of Expert Reviews in Conversion Rate Optimization. They elucidated how an expert review encompasses a comprehensive analysis of a website's design, functionality, and user experience, aiming to identify potential barriers to conversion and opportunities for improvement. 

The hosts underscored the significance of expert reviews in CRO, as they provide valuable insights into optimizing the user journey and enhancing conversion rates effectively. Throughout the episode, they discussed key elements typically scrutinized during a website expert review, common usability issues encountered, strategies for prioritization, and tools instrumental in conducting thorough evaluations. 

Emphasizing the importance of aligning recommendations with overarching business objectives, Khalid and Simbar highlighted approaches to ensuring that expert review insights drive meaningful enhancements tailored to the website's goals and audience needs.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

Visit Our Website, And Learn More About Our Services:

invespcro.com

Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X

Read more about conversion rate optimization on our blog.