CRO Live Hour

#62 – A/B Testing Prioritization (ft. Ayat Shukairy)

April 15, 2024 Khalid & Simbar Season 1 Episode 62
#62 – A/B Testing Prioritization (ft. Ayat Shukairy)
CRO Live Hour
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CRO Live Hour
#62 – A/B Testing Prioritization (ft. Ayat Shukairy)
Apr 15, 2024 Season 1 Episode 62
Khalid & Simbar

Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it. 

If I were you, I'd focus on tests with the most potential and biggest payoff.

But how, then, do you determine which hypotheses you should do first (or ignore)?

This is exactly what we're talking about in today's episode. Tune in...

QUESTIONHave a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

Visit Our Website, And Learn More About Our Services:

invespcro.com

Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X

Read more about conversion rate optimization on our blog.

Show Notes

Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it. 

If I were you, I'd focus on tests with the most potential and biggest payoff.

But how, then, do you determine which hypotheses you should do first (or ignore)?

This is exactly what we're talking about in today's episode. Tune in...

QUESTIONHave a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

Visit Our Website, And Learn More About Our Services:

invespcro.com

Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X

Read more about conversion rate optimization on our blog.