#44 – A/B Testing Velocity – Is It That Important?

In this latest episode of the CRO Live Hour,  Khalid and Simbar talk about the A/B testing velocity as an experimentation metric. They answer the following questions: 

1. How do you balance A/B testing speed with the risk of false positives/negatives in results?
2. Some argue that frequent A/B testing might lead to "test fatigue" among users, affecting their overall experience on the website. How do you strike a balance between experimentation and user satisfaction?
3. How do you ensure A/B testing aligns with the long-term vision of the business?
4. A/B testing typically focuses on optimizing existing elements on a website. How do you approach the exploration of entirely new ideas and innovative concepts through testing?

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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