#42 – Building High-Converting Category Pages

Khalid and Simbar talk about optimizing category pages that convert in this episode. Here are some of the questions that were discussed in this episode: 

1. What are the key elements that distinguish a high-converting category page from an average one?
2. Category pages often have a wide range of products. How do you strike a balance between providing enough options for users and avoiding overwhelming them?
3. What are your thoughts on implementing dynamic content on category pages based on user behavior and intent? How can AI and machine learning contribute to this process?
4. Measuring the success of category page optimization can be complex. Which KPIs should CRO experts focus on, and how do you approach A/B testing and data analysis in this context?

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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